ZYN is one of the best-known nicotine pouch brands in the U.S., making up over 58% of sales between 2019 and 2022. It was established in 2014 by Swedish Match, and today, it’s manufactured in both Sweden and Kentucky. 

ZYN’s nicotine pouches stand out from the competition due to their rich selection of aromas and slightly drier texture that ensures a more flavorful experience. Although the flavor is strong, the nicotine content of ZYN’s products is on the milder side, with available potencies ranging from 3 mg to 9 mg per pouch. ZYN is also affordable, coming in at $3.90 per pack on SnusBoss.

While ZYN is a brand loved by many, it may not be your cup of tea. Even if it works for you, you might want to try other options on the market to see if you’re missing out. In this article, you’ll learn about the ten best ZYN alternatives and how they stack up against the industry titan in terms of flavor selection, strength, and other relevant factors.

  • Zyn Cool Mint Mini nicotine pouches

    Zyn Cool Mint Extra Strong

    $3.90
    Range Price
    10 - 19 $3.80
    20 - 29 $3.70
    30 + $3.50
  • Sold out

    Velo Freeze Max

    $5.50
    Range Price
    10 - 19 $5.40
    20 - 29 $5.30
    30 + $5.10
  • Sold out
    Velo Max Arctic Frost nicotine pouches

    Velo Arctic Frost Max

    $5.50
    Range Price
    10 - 19 $5.40
    20 - 29 $5.30
    30 + $5.10
  • Sold out
    Velo Ice Cool nicotine pouches

    Velo Ice Cool Strong

    $5.50
    Range Price
    10 - 19 $5.40
    20 - 29 $5.30
    30 + $5.10

1. Velo

Established by British American Tobacco in 2019, Velo is another nicotine pouch brand popular with the U.S. audience. Like ZYN, it originates in Scandinavia, with pouches being produced in Europe and the U.S. 

Velo is made of EU-approved, plant-based ingredients, including:

  • Nicotine extracted from high-quality tobacco
  • Cellulose fibers
  • Water
  • Flavorings
  • Sweeteners

Both Velo and ZYN have plenty of flavor variety, but Velo has a slight edge, offering over 20 different options. ZYN seems to be focused more on traditional aromas like mint, while Velo also carries more adventurous flavors such as Berry Frost, Tropic Breeze, Creamy Coffee, and Wild Lavender

Velo’s pouches generally have a milder flavor compared to ZYN’s, which tend to have a sweet and intense taste. There may be a slight difference in texture as well, with Velo’s pouches providing more moisture than ZYN’s.

When it comes to nicotine strength, Velo has a wider selection of potencies compared to ZYN. Its pouches range from 4 mg/g to 24 mg/g, allowing you to fine-tune the dosage to your habits. Velo is also significantly more expensive than ZYN.

The following table sums up what you need to know about Velo and how it compares to ZYN:

OriginScandinavia
Price on SnusBoss$5.50 to $5.90 per pack
Potency Range4 mg/g to 24 mg/g
How It Compares to ZYNMilder flavor than ZYN
More moisture
Wider and more exciting selection of flavors
Wider potency range available
More expensive
Source: SnusBoss

2. White Fox

If you prefer a stronger punch and don’t mind paying a little extra, White Fox may be the right ZYN alternative for you. This brand of nicopods is manufactured by GN Tobacco, a renowned Swedish company operating in over 70 countries. GN Tobacco can also be credited for two other highly potent industry best-sellers, Siberia and Hit.

White Fox nicotine pouches come in two strengths:

  1. 16 mg/g
  2. 30 mg/g

Given their higher potency compared to ZYN, White Fox pouches are recommended only for experienced users. Their intensity can also be attributed to the fleece material they’re made of (as opposed to Zyn’s cellulose pouches), which ensures a steady and smooth delivery of nicotine and flavor. The pouches are soft and allow you to wear them comfortably under your lip for long periods of time. 

White Fox’s flavors come from natural essential oils and exist in five variants, giving you fewer choices than ZYN. Most of the flavors are mint-based, further intensifying the already strong nicotine hit. These flavors include the classic Blue and a more exotic Peppered Mint. If you’re not a fan of mint, perhaps you’ll enjoy the deep and smokey tobacco aroma of the Black Edition pouches.

You can find a summary of key data about White Fox in the table below:

OriginSweden
Price on SnusBoss$4.49 to $4.70 per pack
Potency Range16 mg/g and 30 mg/g
How It Compares to ZYNMuch higher potency
Flavored using essential oils
Fewer flavor options
Comfy fleece pouches 
More expensive

3. Hit

Like White Fox, Hit nicotine pouches are manufactured by the Swedish company GN Tobacco. They seem to live up to their name, providing a powerful nicotine hit of 20 mg/g. If you’ve found yourself wanting more after taking ZYN, perhaps Hit will be able to scratch the itch. However, you can expect to pay a higher price for it.

Hit pouches are made similarly to White Fox—they’re slim and soft, producing a satisfying mouth feel during nicotine release while allowing you to stay discreet when consuming them in public. The pouches are made of fleece and flavored with essential oils that give the nicotine even more zing. 

You can enjoy Hit nicotine pouches in five different flavors, including Apelsin (Orange), Blackberry, and Blueberry. Users familiar with ZYN’s flavor variety may find Hit’s selection limited, but the available fruity options offer a delicious punch that could make up for it.

Refer to the following table for a summary of Hit and its differences compared to ZYN:

OriginSweden
Price on SnusBoss$5.90 per pack
Potency Range20 mg/g
How It Compares to ZYNHigher potency
Fruity flavors that come from essential oils
Fewer flavor options than ZYN
Pouches made of fleece instead of cellulose
More expensive

4. Killa

With its captivating name and creative packaging design, Killa was an instant hit among users upon its release. The brand is owned and produced by N.G.P. Tobacco, a company based in Denmark that also brings us the beloved Pablo pouches.

Killa pouches, also referred to as Killapods, are made using a unique, high-quality organic formula, which includes:

  • Non-tobacco-derived nicotine
  • White textile
  • Natural oils

These ingredients allow the pouches to deliver sufficient moisture and a strong flavor, creating both a gentle mouth sensation during consummation and an enjoyable aftertaste. If you’re not into the dry intensity of the ZYN pouches, Killa may be a more fitting choice. 

Killa also offers a broader range of flavors than ZYN, sporting over a dozen fun aromas like Bubblegum, Grape Ice, Pineapple, and Cola, as well as classics like Cold Mint. All Killa cans have a mid-strength potency of 16 mg/g, offering a stronger kick than any ZYN potency available at the same price range.

In the table below, you can find an overview of Killa as a ZYN alternative:

OriginDenmark
Price on SnusBoss$3.90 per pack
Potency Range16 mg/g
How It Compares to ZYNMore moisture and a pleasant aftertaste
A wider selection of flavors
Higher potency
Same cost
  • Zyn Cool Mint Mini nicotine pouches

    Zyn Cool Mint Extra Strong

    $3.90
    Range Price
    10 - 19 $3.80
    20 - 29 $3.70
    30 + $3.50
  • Sold out

    Velo Freeze Max

    $5.50
    Range Price
    10 - 19 $5.40
    20 - 29 $5.30
    30 + $5.10
  • Sold out
    Velo Max Arctic Frost nicotine pouches

    Velo Arctic Frost Max

    $5.50
    Range Price
    10 - 19 $5.40
    20 - 29 $5.30
    30 + $5.10
  • Sold out
    Velo Ice Cool nicotine pouches

    Velo Ice Cool Strong

    $5.50
    Range Price
    10 - 19 $5.40
    20 - 29 $5.30
    30 + $5.10

5. Klint

Yet another ZYN replacement from Sweden, Klint is a premium nicopod brand with a reasonable price tag. It’s owned by the company Habit Factory and has been on the market since 2021. Although Klint is not as well-established as ZYN, the brand has achieved significant success both domestically and abroad.

Klint nicotine pouches are made with high-quality nicotine and food-grade and vegan ingredients, particularly plant fiber, stabilizers, sweeteners, and flavors. The pouches are thin, soft, and moist and even have a cooling effect, allowing them to sit comfortably in your mouth without causing irritation.

The flavors Klint offers resemble its packaging—they’re vibrant and elegant. Some of the many options you can find include Honeymelon, Liquorice, Pomegranate, and Rose Mini. The aromas are fresh and sweet but never overpowering. This may be a nice break from ZYN’s characteristically intense and traditional taste.

As far as nicotine strength is concerned, Klint is generally mid-range. Like ZYN, it offers many options at 6 mg/g, but you can also find stronger products at 16.4 mg/g and even 25 mg/g with the Ultra-Strong line.

The following table sums up crucial information about Klint:

OriginSweden
Price on SnusBoss$4.25 per pack
Potency Range6 mg/g to 25 mg/g
How It Compares to ZYNMoist pouches with a cooling effect
Milder taste
Interesting flavor choices
Wider potency range
Source: SnusBoss

6. Dope 

Dope is one of the most affordable alternatives to ZYN, but that doesn’t mean it lacks in quality. A testament to this is the fact that Dope is produced by Consumer Brands International, a Czech company that’s been in business for over 25 years.

In addition to maintaining high standards for product quality and customer service, the company prioritizes minimizing its environmental impact—employing eco-friendly production methods, partnering with like-minded companies, and constantly working on improvements in the field.

Dope’s nicopods are famous for their instant buzz, the so-called Dope Rush, which occurs thanks to their high moisture content and optimal pH levels. They’re also some of the most potent pouches on the market, with the available options being:

  1. Moderate/Xtra Strong—10 mg/g
  2. Strong Edition—16 mg/g
  3. Crazy Strong—up to 30 mg/g
  4. 50—up to 50 mg/g

Unlike ZYN, which offers beginner-level strength, Dope is not for the faint of heart and should be consumed by seasoned users only.

Dope’s flavoring is semi-sweet and strong but not overpowering, although it doesn’t always last long. Dope’s flavor selection can’t match ZYN’s, as it only offers a few flavors. Those include Ice Cool, Ice Mango, and Lime Smash, and they all feature a minty note.

You can skim through Dope’s main characteristics in the table below:

OriginCzech Republic
Price on SnusBoss$3.50 per pack
Potency Range10 mg/g to 50 mg/g
How It Compares to ZYNMore affordable
Instant nicotine kick
Fewer flavor options
Wider potency range
High potency

7. Snatch

Snatch comes from the same company as Dope, sharing many of its key characteristics. They’re both highly affordable and potent products, known for a characteristically rapid kick.

The secret behind the fast-acting formula of Snatch pouches is the soft fabric, high moisture, and high pH level, which allow the nicotine to be absorbed optimally. Like ZYN, Snatch nicopods offer a sharp and refreshing taste that pairs perfectly with the intensity of the nicotine. 

Snatch doesn’t provide as many flavor choices as ZYN, though. Besides the standard menthol aromas such as Frozen and Arctic, the only different options are Frozen Fruits and the Black Edition products—Citrus and Chilli Mint.

Snatch nicotine pouches have two strength levels, both of which appeal to long-time users who enjoy heavier doses:

  1. Strong (16 mg/g)
  2. Ultra Strong (30 mg/g)

See the table below to review key information about Snatch nicotine pouches:

OriginCzech Republic
Price on SnusBoss$3.50 per pack
Potency Range16 mg/g and 30 mg/g
How It Compares to ZYNLower price
More potent, so not suitable for beginners
Fast-acting
Fewer and predominantly minty flavor options
Source: SnusBoss

8. Kurwa 

Not much is known about the EU company that produces Kurwa nicotine pouches, Flavour Labs Ltd. One thing is for sure, though—the brand stands out in many ways, from its quirky and colorful can design to its high potencies. 

Kurwa offers an array of different products, but its most widespread series is Fatality, featuring a nicotine content of up to 50 mg/g. If you’re used to ZYN’s mellow effects, it may be better to choose a different, mid-range product before daring to battle the heavyweight champion that is Kurwa. Despite the higher potency, Kurwa is in the same price range as ZYN.

When it comes to flavor, Kurwa doesn’t disappoint. Although it delivers medium moisture, Kurwa nicotine pouches come with a powerful and minty aroma that can last a while. Notably, Kurwa has one of the biggest and most creative flavor selections in the industry, offering over 20 options. Some of the most unique ones include:

The following table summarizes the main Kurwa facts you need to know:

OriginEuropean Union
Price on SnusBoss$3.90 per pack
Potency RangeUp to 50 mg/g
How It Compares to ZYNSame price as ZYN
Extremely high potency
Extensive flavor selection
Fun packaging

9. Pablo

Manufactured by the Danish N.G.P. Tobacco company, Pablo is not unlike the figure it was named after—world-famous, powerful, and edgy. Because of its high nicotine concentration, which ranges from 30 mg/g to 50 mg/g, Pablo is a viable alternative to ZYN only for well-experienced individuals. It’s also a pricier option of the two.

Besides providing plenty of nicotine even for a heavy user, Pablo has a near-immediate effect, allowing you to get your kick soon after tucking the pouch in your mouth. It has a familiar flavor and combines the dark notes of tobacco with the freshness of mint. 

ZYN may have the edge when it comes to flavor variety, but Pablo doesn’t fall far behind. The most sought-after Pablo aromas include Ice Cold and Red, but there are also more exciting fruity flavors you can enjoy, such as Banana Ice. Note that the fruity flavors are only available for Pablo nicotine pouches with the highest potency.

The table below summarizes the most important points about Pablo nicotine pouches:

OriginDenmark
Price on SnusBoss$4.90 per pack
Potency Range30 mg/g to 50 mg/g (30 mg/g on SnusBoss
How It Compares to ZYNExtremely high potency
More expensive
Quick absorption
Similar flavor variety
Source: SnusBoss

10. Kozmo

The last ZYN alternative you’ll read about is Kozmo, and it comes from India. It’s manufactured by Dholakia Tobacco, the only Indian snus company that holds a ISO 9001-2015 certification, which is a global standard when it comes to quality management.

Kozmo pouches are carefully formulated, made from ground eucalyptus-derived cellulose, and pre-moistened. This ensures maximum nicotine delivery and flavor of each pouch. Besides the standard Extreme Mint, Kozmo brings you delightful flavors such as Berry Freak, Mango Twist, and Winter Green

The nicotine strength of Kozmo’s nicotine pouches is higher than that of ZYN’s, reaching up to 24 mg/g. Despite that, their pricing is within the same range.

You can find a summary of Kozmo’s characteristics below:

OriginIndia
Price on SnusBoss$3.90 per pack
Potency RangeUp to 24 mg/g
How It Compares to ZYNSame pricing
Moist pouches made from eucalyptus
Higher potency

Find Your Perfect ZYN Alternative at SnusBoss

Nobody can deny ZYN’s excellence, but the ZYN alternatives described above pack an equal punch, each bringing something new to the table.

Whether you’re a long-time nicopod lover or merely trying to kick the habit of smoking, SnusBoss is the place to go. It offers a wide range of EU-regulated nicotine pouches that are superior to U.S. products in quality, taste, and nicotine delivery. Despite that, the pouches are sold at competitive prices accessible to most.

The products offered on SnusBoss have been carefully picked out by industry experts and testers with a passion for the product, so you can’t go wrong no matter which nicotine pouch you end up ordering.

No matter your location, you can have your EU-based nicopods at your door within two to three days. Browse SnusBoss’s extensive selection of tobacco-free nicotine pouches and discover your new favorites—your taste buds will thank you!

Featured image source: Victoriano Izquierdo

  • Zyn Cool Mint Mini nicotine pouches

    Zyn Cool Mint Extra Strong

    $3.90
    Range Price
    10 - 19 $3.80
    20 - 29 $3.70
    30 + $3.50
  • Sold out

    Velo Freeze Max

    $5.50
    Range Price
    10 - 19 $5.40
    20 - 29 $5.30
    30 + $5.10
  • Sold out
    Velo Max Arctic Frost nicotine pouches

    Velo Arctic Frost Max

    $5.50
    Range Price
    10 - 19 $5.40
    20 - 29 $5.30
    30 + $5.10
  • Sold out
    Velo Ice Cool nicotine pouches

    Velo Ice Cool Strong

    $5.50
    Range Price
    10 - 19 $5.40
    20 - 29 $5.30
    30 + $5.10