Since ZYN nicotine pouches hit the U.S. market in 2014, they’ve led the charge in offering a smokeless alternative to cigarettes, vapes, and dip. Their success has paved the way for newer brands like OEO, which aims to deliver a similar experience.
But how does OEO measure up to ZYN, a pioneer in the nicopod world?
In our OEO vs. ZYN comparison, we’ll break down their similarities and differences. From flavor options and nicotine strengths to availability and alternatives, we’ll help you find the right fit for your needs.
OEO Pouches vs. ZYN—A Brief Overview
ZYN is one of the most trusted names on the nicotine pouch market. These nicopods are produced in the EU by Swedish Match, a subsidiary of Philip Morris International. In 2023 alone, 385 million cans were shipped to the U.S., solidifying its position as a market leader.
OEO, on the other hand, is a newer name in the nicotine pouch scene. These pouches are made in the U.S. by the vape company Flum, and they’ve started gaining traction among nicotine pouch users looking for fresh options. While OEO is still carving out its place in the market, its growing popularity among nicotine pouch users highlights its potential to compete with industry leaders like ZYN.
OEO vs. ZYN—Available Strengths

Source: ZYN
Nicotine strength in pouches is measured in milligrams per pouch and determines the buzz and satisfaction you’ll feel when using nicopods. Both OEO and ZYN offer a range of strengths to cater to different nicotine preferences:
OEO Nicotine Strengths:
- Regular (3 mg/pouch)
- Strong (6 mg/pouch)
- Extra Strong (9 mg/pouch)
ZYN Nicotine Strengths:
- Low (1.5 mg/pouch)
- Regular (3 mg/pouch)
- Strong (6 mg/pouch)
- Extra Strong (9 mg/pouch)
With four distinct strengths, ZYN offers more flexibility for users to find their ideal nicotine level. Still, both brands offer options for light, moderate, and heavy nicotine users. Not sure where to start? Here’s a quick guide to help you choose:
Strength | Who It’s Best For |
Low | Light or occasional smokers (less than 10 cigarettes/day) or vapers using 3 mg/ml e-liquid |
Regular | Moderate smokers (up to 10 cigarettes/day) or vapers using up to 6 mg/ml e-liquid |
Strong | Frequent smokers (up to 15 cigarettes/day) or vapers using 12 mg/ml e-liquid |
Extra Strong | Heavy smokers (20+ cigarettes/day) or vapers using 20+ mg/ml e-liquid |
Pro tip: If you’re unsure where to start, it’s always safer to begin with a lower strength and work your way up. Overuse can lead to side effects like nausea, vomiting, headaches, or hiccups. Switch to a lower strength or reduce the time you keep a pouch in if these occur.
OEO Pouches vs. ZYN—Flavor Variety
Both OEO and ZYN offer a mix of minty, citrusy, and fruity options, but ZYN has the edge in terms of the number of unique flavors. Still, OEO has developed a flavor range that competes directly with ZYN’s offerings, especially in the U.S. market, where both brands cater to a similar consumer base.
Here’s a quick look at the current flavor options available from both brands:
OEO | ZYN |
Wintergreen Spearmint Peppermint Cool Mint Citrus Cherry Smooth Clear Blue chill Classic Original Chill | Spearmint Peppermint Wintergreen Cool Mint Citrus Coffee Cinnamon Espressino Menthol Gold Bellini Original Lemon Spritz |
Even though OEO does a good job of keeping up with ZYN in this regard, the latter stands out due to its broader selection. Among ZYN’s numerous options, you’ll also find unflavored nicotine pouches like ZYN Chill and ZYN Smooth for folks who prefer a more straightforward nicotine experience without additional flavors.
ZYN has also long been known for its consistent innovation in flavor, offering a broad and ever-evolving range of products. While ZYN’s U.S. portfolio is somewhat limited to the flavors mentioned above (like popular options such as Cool Mint, Citrus, and Wintergreen), the brand also offers exclusive flavors in the EU. ZYN continually works to create exciting new offerings for all its markets.
OEO vs. ZYN—Packaging and Pouch Size

Source: OEO
When it comes to convenience, both OEO and ZYN have you covered with sleek, pocket-friendly cans that are easy to carry anywhere. OEO’s cans hold 20 pouches, while ZYN offers between 20 and 22, depending on the flavor. Both brands feature a child-resistant lid to ensure safety, so you can open them by breaking the perforation on the side and twisting off the top.
As for the pouches themselves, both brands stick with a mini size. This makes them perfect for discreet use—whether you’re in a meeting, at school, or even on a plane, you can slip one in without anyone noticing. Plus, the mini pouches are designed to reduce irritation, so you won’t have to worry about mouth sores, gum chafing, or discomfort while enjoying your nicotine experience.
OEO vs. ZYN—Usage Instructions
OEO and ZYN pouches are used in pretty much the same way, but there’s one key difference: the time you leave the pouch in place. ZYN recommends keeping it in for 5 to 30 minutes, while OEO suggests a longer time—up to 60 minutes.
Here’s a quick rundown on how to use both:
- Take a pouch from the can and place it between your upper lip and gum
- Leave it in place for nicotine to be absorbed (ZYN for 5–30 minutes, OEO for up to 60 minutes)
- Dispose of the used pouch once you’re done
It’s normal to feel a slight tingling, especially if you’re new to nicotine pouches—that means the nicotine is doing its thing. If it turns into a burning sensation, stop using the pouch, rinse your mouth with water, and give it a break.
Some other usage tips to keep in mind:
- Avoid chewing or sucking on the pouch: This can cause the contents to leak, resulting in a bitter taste and irritation
- Don’t use multiple pouches at once: While it might seem like a quick way to get a stronger nicotine hit, it increases the risk of overdose. Instead, switch to a higher-strength pouch if you need more intensity
- Switch the pouch to the other side of your mouth often: This helps prevent irritation or discomfort from keeping the pouch in one spot for too long
OEO vs. ZYN—Which Nicopod Is the Better Choice?

Source: Swenico Pouches
Choosing between OEO and ZYN comes down to your personal preferences—whether you prefer bold flavors, specific nicotine strengths, or a smoother experience. Both brands offer solid options, so you can’t go wrong.
That said, ZYN has the edge in a few key areas. As a European brand, ZYN benefits from more progressive regulations than U.S. nicopod makers since the FDA’s 2016 decision on smokeless tobacco products introduced stricter rules on marketing and distributing nicopods in the U.S. EU manufacturers have more freedom to focus on:
- Smoother, high-moisture pouches
- Bold, innovative flavor profiles
- A consistently satisfying nicotine experience
OEO, on the other hand, is bound by stricter U.S. regulations that limit product variety and innovation. But it still offers decent flavors and nicotine strengths for those who prefer a local option.
Whatever brand you opt for, buy your nicopods from trusted vendors. That way, you’ll avoid counterfeit products and get authentic pouches that give you the real, satisfying nicotine experience.
Where To Get ZYN and OEO Pouches
You can find OEO pouches on the official OEO website and at at most vape shops, gas stations, and online retailers. But if you’re after the ZYN pouches, SnusBoss is the place to go. Run by industry experts, this trusted online store sources ZYN pouches directly from the EU. With Snusboss, you get authentic, high-quality products with guaranteed freshness.
Ordering ZYN pouches from SnusBoss is quick and easy—follow these steps:
- Visit the SnusBoss online store
- Pick your preferred ZYN strength and flavor
- Enter your shipping and payment details
Need it fast? Choose the express shipping option at checkout to receive your package in 2–3 business days. Plus, for larger orders over $249, you’ll get free shipping!
Looking for ZYN and OEO Alternatives?

Source: SnusBoss
If you’re interested in going beyond these two brands, SnusBoss has a premium selection of OEO and ZYN alternatives to suit all tastes and needs. Whether you’re after something bolder, a new flavor, or a stronger nicotine kick, you’ll find high-quality options directly sourced from the EU.
SnusBoss is all about variety, so you can discover exciting new brands and flavors, from spicy to minty and everything in between. If you’re ready to kick it up a notch, there are also super-strong variants that pack an extra punch.
Here are some other popular nicopod brands you can find at SnusBoss:
Velo | Siberia | GOAT | Klint | Oryx |
PIK | Snatch | Thor | White Fox | Glitch |
Denssi | Kick | Kozmo | Pablo | Chapo |
Roger | Hit | Dope | Jäger | |
Kurwa | Paz | Killa | Rogue |
OEO vs. ZYN—Safety Precautions
While OEO and ZYN pouches are a safer alternative to traditional smoking, it’s still important to use them responsibly. If you overdo it with nicopods, you risk nicotine overdose. Nicotine is an addictive substance, and if you’ve never used nicotine products before, it’s best to avoid these pouches.
To stay safe while using nicotine pouches:
- Stick to the recommended daily limit of 10 to 12 pouches
- Pay attention to how your body feels—discontinue use if you notice any adverse effects
- Stay hydrated and take regular breaks to avoid nicotine buildup
You should avoid using nicotine pouches if:
- You’re under 21
- You’re pregnant or breastfeeding
- You have a cardiovascular condition
If you have other medical concerns, check with your doctor before using nicotine products. And, of course, always keep pouches out of reach of children and pets to prevent accidental ingestion.
Featured image source: OEO