What Are Snus Pouches? Facts, Risks, and Benefits Explained

Snus pouches are a popular smokeless tobacco product used as a less harmful alternative to smoking and vaping. 

If you’re a smoker trying to switch to a healthier alternative, you should know traditional snus carries fewer health risks than smoking or vaping. Still, it isn’t harmless.

Learn crucial facts about snus pouches and discover safer alternatives that give you an even stronger buzz.

Traditional Snus Pouches—Essential Details

Snus originated in Scandinavia, primarily Sweden, where it’s been used for over 200 years, although not in the convenient format we have today. 

Snus pouches we’re using today are small, teabag-like packets filled with finely ground tobacco. They are better than smoking or vaping because you’re not inhaling or burning anything. You just stick one in your mouth, and the nicotine gets absorbed through the oral mucosa without all the harmful stuff that comes with smoke or vapor.

The tobacco used in snus pouches is pasteurized, which reduces the levels of hazardous, carcinogenic compounds like tobacco-specific nitrosamines (TSNAs). TSNAs are among the main culprits behind tobacco’s severe health effects and are present in large amounts in cigarettes.

The classic snus pouches became popular because they’re:

• Easy to use
• Discreet
• Smokeless
• Spit-free

Snus pouches, which come in many flavors and nicotine strengths, cater to users with different needs and preferences.

Snus Legality: Where Can You Buy Snus?

Snus is illegal in most countries worldwide, with a few exceptions, such as Sweden, Norway, and the U.S.

The European Union banned all snus products in 1992, including snus nicotine pouches, but Sweden managed to negotiate an exemption when it joined the EU in 1995. To this date, it remains the only country in the EU where snus is legal.

In the U.S., Swedish snus has been legally available for purchase since 2019, but the Food and Drug Administration (FDA) strictly regulates its labeling and marketing rules.

How To Use Snus Pouches?

Snus pouches are user-friendly and completely discreet. They come in cans of around 20 pouches, which most users go through in 1–2 days.

Here’s how to consume snus:

1. Take a single snus pouch
2. Place it between your upper lip and gum
3. Hold the pouch in place for 5–60 minutes, depending on your preference and nicotine tolerance
4. Once you’re done, take it out and dispose of it responsibly by throwing it in a trash can 

Precautions and Side Effects

Snus pouches are not known to cause serious side effects when used responsibly and in moderation. 

Still, it’s important to remember that some of them contain high doses of nicotine, which, on very rare occasions, may lead to nicotine poisoning and negatively impact your health. 

Potential unwanted effects may include:

• Elevated heart rate
• Nausea
• Vomiting
• Dizziness
• Headaches
• Acid reflux
• Hiccups

To avoid side effects, don’t use more than one pouch at a time and make one-hour breaks between sessions. 

If you haven’t developed nicotine tolerance, start with light products and progress to stronger pouches as your tolerance increases. 

Common Health Risks Associated With Traditional Snus Pouches

Snus pouches are less harmful than cigarettes, but they are not without risks. Continual use of snus exposes you to tobacco, which can have adverse effects on your health.

The most common health concerns associated with snus pouches include the increased risk of:

• Cancer
• Diabetes
• Cardiovascular disease
• Gingivitis
• Addiction

Cancer

Snus products are linked to the following types of cancers mainly because they contain tobacco:

• Pancreatic cancer
• Oral (mouth) cancer
• Colorectal cancer
• Lung cancer

Though some studies show an increased risk of cancer, the actual risk rate is unclear, with inconclusive and potentially conflicting results. 

A 2018 meta-analysis of more than 80 studies showed a significant positive association between the use of chewing tobacco an oral, oesophageal, and pancreatic cancers, but there was no such correlation regarding snus.

Still, a study from 2007 concluded that smokeless tobacco products like snus are strongly correlated with cancer of the cheek and gums.

The same contradictions exist for other types of cancer, so additional research and evidence are necessary to determine the actual risks of smokeless tobacco products.

Diabetes

Studies suggest that intake of high levels of nicotine reduces the effectiveness of insulin, so using snus products, including pouches, can increase your risk of developing type 2 diabetes (T2D). 

According to the 2014 Surgeon General’s Report, smoking increases the risk of T2D by 30–40% for active smokers compared to non-smokers, and the same risk translates to snus users. 

Replacing cigarettes with snus does not lower your risk of developing diabetes or improve your ability to control your blood sugar.

Cardiovascular Disease

Specific ingredients in snus pouches, including nicotine, can increase heart rate and blood pressure, which can affect cardiovascular health. With prolonged use, this may lead to higher instances of heart disease and stroke, as well as the hardening of the arteries (atherosclerosis).

A study conducted in 2021 showed that snus use was associated with a statistically significant increased risk of total and ischemic stroke in non-smokers.

It’s worth noting that these risks are much lower compared to smoking, which is known to cause a much higher risk of heart disease.

Gingivitis

Snus carries a lower risk of oral cancer compared to smoking, but it can contribute to other oral health issues, such as gum irritation and gingivitis, a Swedish study shows. 

During use, snus pouches sit between the upper lip and the gum, and nicotine is absorbed through the oral mucosa, so gingivitis can appear. If left untreated, it can lead to gum recession and periodontal disease. 

Addiction

Snus pouches contain nicotine, which is a highly addictive substance. Regular use of snus can lead to dependency and increased tolerance, making it more difficult to quit and requiring higher doses to get the same effects. This can reinforce the cycle of addiction and affect physical health and mental well-being in the long run.

Common withdrawal symptoms in individuals trying to quit or cut down on snus include:

• Anxiety
• Irritability
• Decreased concentration
• Headaches
• Poor sleep

What Are Snus Pouches Made Of?

Source: FreePik

Snus pouches are filled with finely ground moist tobacco leaves, along with several other ingredients, mainly:

• Salt
• Sodium carbonate
• Water
• Moisture-preserving agents (humectants)
• Plant cellulose fillers

Different flavors, such as mint, clove, and various herbal and fruity aromas, are added to snus pouches to balance the bitter taste of tobacco. 

Menthol-flavored snus is the most popular type, though fruity and flavor-free variants also have a strong fan base.

Snus Pouches vs. Loose Snus

Snus can also be purchased in its loose form. Loose snus is finely ground moist tobacco sold in a can but not pre-portioned.

To use it, pinch a desired amount with your fingers, make a small ball (also known as a “prilla” in Swedish), and place it under your lip. 

The most significant difference between pre-packaged and loose snus is that the latter lets you customize your portions but can be messy compared to pouches, especially if you lack experience in making prillas. The sessions can be unpleasant if you take too much or too little, which is common in inexperienced users.

If you’re new to snus, start with pouches and move on to loose snus once you learn how it affects your body.

American vs. Swedish Snus Pouches

Source: Wikimedia Commons

There are substantial differences between American and Swedish snus that go beyond taste. Things like nicotine content, TSNA concentration, moisture, and pH levels can all vary, which affects how they feel and how strong they are. Knowing these differences can help you pick the one that works best for you.

Swedish Snus—Key Characteristics

Swedish snus is the original product that has been refined for the past 200 years. It has a number of important qualities setting it apart from its American counterpart, namely:

• Swedish snus has a strong tobacco flavor, even with products that contain other aromas, such as mint or fruits
• Swedish snus contains much higher levels of nicotine, ranging from 4 mg/g up to 20 mg/g
• There is a larger variety of flavors, strengths, and brands in Sweden than in the States
• Snus pouches in Sweden are larger than American pouches, delivering a stronger nicotine kick

American Snus—Key Characteristics

American snus is considered inferior to Swedish snus due to huge differences in flavor, composition, and health risks. Here are some key facts:

• The American variant has lower nicotine levels (up to 4 mg/pouch), lower pH levels, and lower moisture content, according to a Massachusets study
• The amount of cancerous TSNAs in American snus is two times higher on average than in Swedish snus
• American snus is more flavored than Swedish snus, tastes sweeter, and has a less pronounced tobacco aroma
• The American variant is notorious for causing heartburn and gastric issues when swallowing saliva (probably due to lower pH levels), so most people spit when using it

How Much Nicotine Do Snus Pouches Contain?

The nicotine content in snus pouches varies between 4 and 20 mg per pouch, depending on the strength, type, and brand. 

Check the details in the table below:

Even though the nicotine content in snus is typically higher than in cigarettes, not all of it is absorbed by the body. A Swedish study showed that the body absorbs 30%–50% of total nicotine from snus pouches, and most of it (~80%) enters the bloodstream in the first 20 minutes of use. 

Nicotine Pouches vs. Snus—A Safer Alternative

Source: Swenico

Nicotine pouches, also known as white snus, are a similar but safer alternative to traditional snus. 

These are small packets filled with food-grade ingredients and pharmaceutical nicotine, used the same way as snus pouches. They are 100% tobacco-free and deliver a potent and satisfying nicotine hit without most of the harmful effects of tobacco. 

The main ingredients in nicotine pouches are:

• Nicotine salts
• Plant-based fillers
• Flavorings
• Artificial sweeteners
• pH balancers

While the nicotine is often extracted from tobacco, it is then purified to pharma-grade quality, making it as safe as possible. Some brands even use lab-made or synthetic nicotine to avoid tobacco use completely. 

Benefits of Nicotine Pouches

Of all smokeless products, nicopods are the safest option because of their tobacco-free formula. 

The primary benefits of nicotine pouches are:

• No tobacco-related health risks: With no tobacco in the product, nicopod consumption eliminates the health risks associated with tobacco-specific nitrosamines (TSNAs), which are the primary carcinogen in tobacco products
• Lesser impact on oral health: The lack of tobacco in nicotine pouches means they are less likely to cause oral health issues such as tooth discoloration
• Various strengths available: Nicotine pouches come in a variety of strengths, ranging from 1.5 mg/pouch to 50 mg/pouch, so you can tailor your experience even more than with traditional snus
• Extensive flavor variety: Nicopods come in numerous flavors, so you can enjoy their pleasant aroma and avoid the bitter taste of tobacco

How To Use Nicotine Pouches

You use nicopods similarly to snus pouches, but the session duration can be different, especially if you opt for strong nicotine pouches. 

Here’s what to do:

1. Take a single pouch
2. Place it between your upper lip and gum. Don’t chew or swallow the pouch
3. Keep the nicotine pouch in place for 5 to 40 minutes, depending on your preference and nicotine tolerance
4. Dispose of the used pouch in a responsible way

To enjoy nicopods without any concerns, check out the following safety tips:

• Get the right strength: Since nicotine pouches vary in potency from 1.5 mg of nicotine per pouch to 50 mg/pouch, it’s essential to choose the right strength. If you haven’t used nicopods before, start with light products and work your way up
• Don’t use more than one pouch per session: Never use more than one pouch at a time. If you find that the product is too weak, get a stronger nicopod
• Rotate placement sides: To avoid gum irritation, put the pouch at a different side of your mouth in each session
• Don’t ignore side effects: If you experience side effects, such as nausea, dizziness, or mouth irritation, stop using nicopods immediately and consult your doctor

You should also buy nicotine pouches from reputable shops and brands with a good track record and high-quality customer service.

Buy Nicotine Pouches From SnusBoss

SnusBoss is an online shop operated by a team of industry experts with years of experience in the nicopod industry.

The SnusBoss catalog consists of European nicotine products because they are superior in quality to U.S. products. The FDA has disincentivized the development of nicopod recipes by classifying them as smokeless tobacco products in 2016, even though they don’t contain tobacco. 

The EU legislation is more progressive, so European manufacturers have perfected their formulas and offer premium taste, more moisture, and a stronger nicotine hit. 

Check out the brands available on SnusBoss in the following table:

Here’s how to place an order:

1. Visit the online store
2. Select your desired brand, strength, and flavor
3. Enter your shipping and billing info

Choose express delivery to receive your order in  2–3 business days. Free shipping is available on all bulk orders over $249. 

Frequently Asked Questions

Why Do Footballers Use Snus?

Snus is popular among football players, with one in five players using it. Most players claim they use snus because it helps them relax after training and matches (41%), whereas a smaller percentage (29%) claims that it improves their mental readiness. 

Are Snus Pouches Considered Nicotine Replacement Therapy (NRT)?

No, snus pouches are not a recognized form of nicotine replacement therapy (NRT). Some people use snus as a less harmful alternative to smoking, but there is insufficient evidence that it is an effective cessation method. If you wish to stop smoking, consult your doctor and consider using nicotine gums or lozenges.

What Is the Difference Between Snus and Snuff?

Both snus and snuff are tobacco products, but they are used differently—snus is used orally, whereas snuff is inhaled through the nose. Snuff is not as popular as it used to be, and the term is often used to describe loose snus, especially in the U.S.

What’s the Difference Between Snus and Dip?

Snus and dip are smokeless tobacco products that differ in terms of ingredients and use. Snus is placed under the upper lip, consists of refined, pasteurized tobacco that reduces harmful substances, and produces little saliva. Dip consists of fermented tobacco, which carries more health risks. It goes under the lower lip, produces more saliva, and requires you to spit more often.

Featured Image Source: hjartstrom