Having been on the market for over a decade, Velo has established itself as a leading brand in the smokeless tobacco industry, commanding a 12.1% overall unit share between 2019 and 2022. It came in third after ZYN and On! in the category of nicotine pouches.
If you’re thinking of switching to nicotine pouches from traditional tobacco products or are looking for a new brand to try, Velo can be worth trying. This Velo pouches review explores the brand’s flavors, strengths, and overall quality to help you make an informed decision. You’ll also learn tips for using the pouches safely and discover other exceptional nicopod brands if Velo doesn’t live up to your expectations.
Velo Nicotine Pouches Review—The Basics
Velo started as a Swedish brand but was acquired by British American Tobacco (BAT) and introduced to the U.S. market in 2019. Velo’s nicotine pouches are tiny, white, and discreet and fit comfortably between your upper lip and gums, delivering nicotine into your bloodstream through the mucous membrane. Unlike traditional tobacco products, they contain synthetic nicotine salts (extracted from tobacco leaves) and other food-grade ingredients to deliver a pleasant, satisfying nicotine buzz.
Since Velo pouches don’t produce smoke or require spitting, similar to ZYN or Lucy, you can enjoy them anywhere and anytime, including places where smoking or vaping is prohibited. As with other tobacco and nicotine products, Velo pouches are not for you if you:
- Are below 21 years of age
- Are pregnant or breastfeeding
- Have heart disease, high blood pressure, or other health conditions that may be worsened by nicotine
Consult your doctor before using any nicotine products if you have concerns regarding your health and the effect that nicotine consumption could have on your overall well-being.
Velo Flavors Review—A Wide Selection for Every Taste
Source: Velo
Velo is known for its summer-inspired, fruity flavors that leave a refreshing aftertaste. But thanks to its rapid growth and increasing demand, the brand has expanded its offer to more sophisticated, complex tastes to appeal to more consumers. The products are divided into four categories:
- Fruity
- Minty
- Fruity-minty
- Flame
Fruity Flavors
If you have a sweet tooth, Velo’s fruity flavors will hit the spot. Check out the offer in the table below:
| Royal Violet | A blend of red grapes with a hint of acidity and sweetness that gives it a zesty kick |
| Tropic Breeze | A tropical medley of mango, passion fruit, and mandarin for a juicy, exotic experience |
| Ruby Berry | A juicy strawberry aroma with light acidic undertones |
| Urban Vibe | A combo of cherry, cranberry, and strawberries for a tangy, tart flavor |
Minty Flavors
Mint-flavored nicotine pouches are a fan favorite because they give you that cooling sensation and fresh aftertaste. Here are Velo’s top mint-flavored products you can try:
| Cooling Storm | A blend of menthol with a hint of spearmint for an intense, cooling rush |
| Freeze | A more intense menthol hit than Cooling Storm for a longer-lasting, icy tingle |
| Ice Cool | A simple peppermint flavor that gives a balanced, not-too-intense cooling sensation |
| Polar Mint | A minty and icy explosion of menthol and peppermint that delivers a strong kick |
| Arctic Frost Max | Super frosty with an icy menthol punch for a long-lasting, intense experience |
Source: Velo
Fruity-Minty Flavors
Like other major nicopod brands, such as ZYN and Rogue, Velo blends fruity and minty flavors to give you the best of both worlds. Below are some top picks from this category:
| Citrus Mint | A delightful fusion of zesty lemon juice and fresh peppermint |
| Watermelon Mint | The summery, sweet taste of watermelon with a cooling touch of peppermint |
| Berry Frost | An exciting blend of cranberry, raspberry, and blueberry paired with icy mint undertones for a perfect balance of sweet and fresh |
Flame Flavors
If you’re a fan of bold, intense tastes, Velo’s Flame flavors will deliver. The products from this series are made with the brand’s innovative Velo Sensates™ ingredients to give warm, fiery tastes. There are currently two options in this series:
- Cinnamon Flame—A strong cinnamon aroma leaves a warm, spicy sensation in your gums
- Lime Flame—The spiciness of jalapeno peppers with a touch of zesty lime entails a fiery yet refreshing experience
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Velo Strengths
Velo offers products in various nicotine strengths so newbies and seasoned users can find a perfect match in their lineup. Check out the available options in the following table:
| Nicotine Strength | Nicotine Content (mg/pouch) |
| Mild | 4 mg |
| Medium | 6 mg |
| Strong | 10 mg |
| X-Strong | 11 mg |
| Ultra | 14 mg |
| Max | 17 mg |
Velo’s mild and medium strengths are ideal for beginners and those preferring a lighter nicotine buzz. The X-Strong, Ultra, and Max strengths are for experienced consumers chasing an intense nicotine hit. Regardless of your preference, always start with a less potent product and increase gradually to avoid unpleasant experiences.
Source: Velo
What Ingredients Do Velo Nicotine Pouches Contain?
Velo pouches are made with high-quality, food-grade ingredients. They don’t contain tobacco leaves, stems, or dust, so they can be a safer alternative to cigarettes, vapes, or classic snus. In addition to pharmaceutical-grade nicotine salts extracted from tobacco plants, Velo nicopods have:
- Water
- Plant-based materials for the actual pouch
- pH stabilizers
- Flavorings
- Sweeteners
The quality of ingredients used in Velo pouches ensures a consistent and satisfying nicotine experience in every session. The absence of tobacco eliminates the risk of staining your teeth, odor on your clothes, and secondhand smoke.
Still, there may be a difference in the quality or intensity of the nicotine buzz depending on the origin of the pouches. Nicotine pouches from the U.S. are often of lower quality than those imported from the EU.
The FDA implemented restrictive regulations on nicotine products, resulting in a more complex manufacturing process and hindering recipe refinement.
In contrast, the EU—where white snus first originated—has more progressive laws, allowing nicopod makers to perfect their recipe and produce high-quality pouches with more moisture, flavor, and potency.
Source: Swenico
Get Your Velo Pouches From a Reliable, Trusted Vendor
You can get premium-quality Velo pouches imported from the EU at SnusBoss. The online store is run by industry experts, offering the finest nicopods from various EU brands. Here’s what the ordering process entails:
- Visit the SnusBoss online store
- Select your preferred strength and flavor
- Fill out your payment details and financial information
If you want to receive your pouches within the shortest time possible, choose express delivery and have them within 2–3 days. You can also enjoy free shipping for all orders above $249 and earn rewards with every purchase through the loyalty program.
Besides Velo, you can try the following premium nicopods:
How To Use Velo Nicotine Pouches
Velo uses mini and slim formats for its nicotine pouches to ensure a discreet and comfortable fit under your upper lip and enable a consistent nicotine release. To use Velo and other high-quality pouches properly, you should:
- Take a pouch out of the can
- Place it between your upper lip and gums and leave it in for up to 30 minutes, depending on your nicotine tolerance
- Dispose of the pouch in the dedicated waste compartment under the lid
At first, you will feel a tingling sensation as your saliva wets the pouch, but this shouldn’t worry you—it’s a sign that the nicotine release has started. After a few minutes, the tingling will subside, and you’ll be left with a pleasant buzz and a long-lasting burst of flavors. For the most satisfying experience, use the pouches before their expiry date and store them in a cool, dry spot away from extreme heat or cold.
Are Velo Pouches Safe To Consume?
Since nicotine pouches are a relatively new product, we still don’t understand their long-term effect on human health. The biggest risk associated with using pouches is addiction. Nicotine is highly addictive and can lead to dependence if misused. If you experience any adverse reactions, such as gum irritation, nausea, heartburn, or a racing heart, discontinue use and consult a healthcare professional.
Note that the FDA hasn’t approved nicotine pouches as a nicotine replacement therapy (NRT) product, so they shouldn’t be used as a smoking cessation tool. If you want to go nicotine-free, visit Smokefree.gov to get free tools and resources that can help you quit.
Is It Safe To Swallow Velo Pouches Spit?
Yes—it’s safe to swallow the saliva produced while using Velo pouches. The ingredients in the pouches are food-grade and generally considered safe for consumption. When you swallow the spit, some nicotine may be absorbed through your digestive system, resulting in a delayed but longer-lasting nicotine buzz. In case you experience any discomfort or adverse reactions such as nausea, heartburn, or vomiting, seek medical attention.
What Happens if You Swallow a Velo Nicotine Pouch?
If you accidentally swallow a Velo nicotine pouch, don’t panic. There isn’t much risk involved, but you may experience some gastrointestinal discomfort, including nausea, heartburn, or vomiting. The acid in your stomach may dissolve the pouch, releasing the nicotine and other ingredients into your system.
Don’t make a habit of swallowing pouches because too much nicotine in your body can make you nic-sick. Keep the pouch under your upper lip as intended for the best experience.