On! nicopods have been growing in popularity over the past few years. While they’re not as widespread as industry leaders like Velo and ZYN, these pouches are particularly favored by newbies and casual users due to their variety of mild strengths and delicious flavors.
This article breaks down the available options to show you why On! nicotine pouches are worth considering. You’ll also learn about their quality and the overall experience they provide, after which we’ll suggest some alternatives to check out.
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On! Pouches at a Glance
Source: Tobacco Business Magazine
On! nicotine pouches were introduced in 2015 by Burger Söhne, a Swiss company with subsidiaries in Sweden—the homeland of white snus. In 2019, 80% of the company’s On! stake was purchased by Altria, a U.S. corporation and one of the global leaders in tobacco products.
The purchase was motivated by the rising interest in nicotine pouches, and Altria set up Helix Corporations LLC to manufacture and distribute On! across the U.S. Following a massive spike in sales, Altria purchased the remaining 20% of On! stake and is now the brand’s sole owner.
On! is currently sold in over 40,000 U.S. stores, and there are various exciting options to choose from.
On! Flavors—Seven Variants To Explore
Source: Business Wire
Like other nicopod brands, On! aims to enrich the consumption experience with various aromas. The following table breaks down the available options.
| On! Flavor | Overview |
| Wintergreen | Wintergreen is easily among the most popular pouch flavors regardless of the brand, and On! can go head-to-head with the competition. You’ll feel a sweet and refreshing aroma of wintergreen with a smooth cooling effect |
| Coffee | An excellent option if you can’t start your morning without a cup of joe. These pouches offer an awakening aroma of lightly sweetened black coffee, which perfectly complements a nicotine hit |
| Berry | If you’re a fan of fruit-flavored pouches, this one won’t disappoint you. You can enjoy a dominantly sweet aroma of forest berries with subtle zesty undertones |
| Mint | If you find wintergreen too mild and sweet, Mint pouches can be an excellent alternative. They offer a sharp blend of peppermint and menthol that will wrap your gums in an icy breeze |
| Citrus | Zesty lemon is an unavoidable classic in any brand’s line-up. If you’re a fan, On! Citrus is a must-try you’ll want to add to your bucket list |
| Cinnamon | In contrast to the minty aromas, On! Cinnamon provides a warming, spicy feel reminiscent of gingerbread cookies |
| Original | Not everyone wants their nicotine pouches flavored. If you’re among them, or you don’t want your pouches to interfere with foods or drinks, the unflavored On! Original is for you |
On! Pouch Strength Levels
Source: Snubie.com
On! pouches come in three standard strengths, expressed in milligrams of nicotine per pouch:
- 2 mg
- 4 mg
- 8 mg
There are also 1.5-mg and 3.5-mg options, but they’re only available on the brand’s website.
These strength levels are on the lower end of the spectrum, especially if you consider other brands like Velo, which offers pouches with up to 17 mg of nicotine. Still, 8 mg is more than enough for an average nicotine user, so On! pouches can give you a solid hit.
If you haven’t dabbled in white snus before, On! can be an excellent starting point thanks to its variety of mild options. Unlike other manufacturers, it ensures consistency by making all pouch flavors available in all strengths, so you can choose from any of the above options.
Advanced users might find On! too limiting. If you’re used to high nicotine doses, either through smoking a lot or using strong vape juices, 8 mg might not be enough. In this case, you should consider alternatives to On! (some of which we’ll suggest a bit later).
Another potential drawback of On! pouches is the effect duration. While most brands let you enjoy around 30 minutes of use, On! recommends taking the pouches out after 20. It’s still plenty of time to indulge in a pleasant buzz, but it’s another reason advanced users might find these pouches underwhelming.
How To Use On! Pouches
When you get a can of On! pouches, you’ll notice it’s different from other brands. The pouches come in a rectangular can instead of the familiar round one most brands use. This doesn’t impact the experience because the can is still small enough to fit into your pockets.
Each can has 20 pouches, which you can enjoy by following these steps:
- Open the front lid at the bottom by flipping it up
- Take a pouch and place it between your upper lip and gums
- Leave it there for up to 20 minutes
- Take out the pouch when done and dispose of it
If you’re not near a trash bin when you’re done using your pouch, you can store it in the dedicated waste compartment found at the back of the can.
You can use On! pouches wherever you go, as they’re slim and discreet. Nicopods are allowed in places where most other nicotine products aren’t, so you can satisfy your cravings no matter where you are.
When you first take a pouch, you might feel a slight burning sensation on your gums because of the increase in pH and nicotine. Don’t fret—it’s only a sign that your pouches have started kicking in.
On! Pouches—Ingredients and Quality
Source: Saucey
On! uses similar ingredients as other nicopod manufacturers, most notably:
- Pharmaceutical-grade nicotine
- pH balancers
- Flavorings
- Sweeteners
All ingredients are food-grade and don’t contain major allergens, so you can enjoy them regardless of your dietary restrictions.
It seems there’s been a change in the On! formula since Altria acquired the brand. One user was so surprised by the difference in the overall experience that they thought their pouches were fake. In a Reddit post, they compared a new can to the old one, claiming the former was quite underwhelming.
The main issues were a lackluster aroma and strength alongside the quality of the pouch materials, which would tear too easily. Other users reported a similar experience, implying that this wasn’t a one-off incident.
If you look at the image the user shared, you’ll notice a small but significant difference. The label they referred to as “fake” said the pouches were “manufactured for Helix Innovations LLC” without the country of origin. By contrast, older pouches the user was happy with had “Manufactured In Sweden for Helix Innovations LLC” written on the label.
This brings us to an important distinction between the pouches made in the U.S. and those from the EU.
U.S. vs. EU Nicotine Pouches
Regardless of the brand, nicotine pouches made in the EU generally offer better quality than those produced in the U.S. This is mainly because of the conservative laws the FDA imposed on smokeless tobacco products, which significantly restrict their development.
Thanks to the more progressive legal framework, EU manufacturers can tweak the formulas of their products to improve their quality and provide a better consumption experience.
That’s why it’s best to make sure your On! pouches come from the EU. Otherwise, you might want to look for alternative brands.
Where To Buy On! Nicotine Pouches and Alternatives
On! is sold in tens of thousands of brick-and-mortar stores across the U.S., as well as numerous online shops. You don’t have to look too hard to find them, but you might encounter considerable differences depending on their country of origin.
If you seek an online store that won’t expose you to such guesswork, check out SnusBoss. The shop was founded by experts who’ve used their extensive experience in the industry to select the finest nicotine pouches on the market.
While SnusBoss doesn’t sell On! Pouches, you can choose from the following brands that ensure outstanding quality:
Each brand offers various strengths and aromas, so there’s something for everyone. To get a can of your favorite pouches, follow these steps:
- Go to the online store
- Choose your preferred pouches
- Enter your shipping and contact information
You can get your pouches in 2–3 days if you opt for express delivery, or you can take advantage of free shipping for larger orders. SnusBoss also regularly runs various offers and promotions that let you explore On! alternatives on a budget.
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Are On! Pouches Safe To Use?
As far as ingredients go, On! pouches should be as safe as other brands’ options. Most side effects come from improper use and can be avoided if you take your pouches as explained earlier in this guide. With this in mind, you should avoid the irresponsible behaviors described in the following table:
| Consumption Behavior | Why It’s Dangerous |
| Chewing or sucking on your pouches | If you chew or suck on a nicopod, it may break open and release its contents. Swallowing them increases the risk of nicotine poisoning, which is a medical emergency |
| Taking multiple pouches at once | Placing multiple nicopods under your lip can cause nicotine overexposure and increase the chances of swallowing a pouch |
Besides the above incidental side effects, you should keep in mind the one that all nicotine products share—dependence. Nicotine is highly addictive, so those who haven’t used it before should steer away from nicotine pouches. The same goes for the following user categories:
- Minors (under 21)
- Women who are pregnant and breastfeeding
- Anyone with a history or risk of cardiovascular problems